Television ads and many other advertising formats are in a visual form. You get to use your sense of sight to appreciate the ad but radio ads don’t work that way. They rely on voice not visuals. It is thus imperative for you to give in your best shot. You have to use that audio to capture your listeners attention. With a probably limited time window, you need to send out copy that is clear and informative enough to communicate your message to your audience. To get the right results, you will need the right advertising strategy. Here are some top advertising strategies for your Sydney asbestos removal company.
- Know Your Audience
When you target the right audience then you are on track with your ads. With good knowledge of your audience, your ads will be well reflected on the script you write and thus get the timing right and increase conversions for your asbestos removal company.
- Hire good Voiceover talent.
Since you want to kill a lion with a stone, you need a big stone then. You need a professional voiceover talent that will communicate that message out there in an appealing voice.
- Sell your Results, Not your Service
Most people out there are not really interested in the product or service you want to offer them. Probably your competitors out there have told them the same story you will want to tell them and they are probably tired of hearing that same service. Why not just sell them your results? Why not just tell them instead what you have already accomplished? Your target audience wants results, not really the service and with such an audio platform, you need to just tell them what you have already done, not what you can do.
- Let your ads be seen not heard.
This strategy helps you write intriguing scripts for your ads for your asbestos removal company. Your ad should not just be for the ears but it should create long lasting pictures in the minds of your audience. They should see the ad in the voice they hear on radio.
- Let Every Second Count
Yes, let every second count. With the limitations of advertising your asbestos removal company via the radio, you want to give out quality to your hearers. Every second of a radio ad is very important and should be utilized wisely
- Use analytics tools
It is imperative to do tests on your ads to see their performance results. You need to analytics tools and perform tests on various ads formats to see their performances and those that work best. You want to send out the best out there so you need to be sure you have the best.
- Be brief with your ad
That target audience probably will not wait all day to listen to your ad. You need to keep it short and simple. Doing it that way will enable them catch some, if not all of your ad.